I lead businesses end to end.
My experience spans organizational leadership, P&L, sales, operations and teams. I do my best work where results depend on several parts of the business moving together and accountability can’t stop at one function.
P&L • Growth • Operations • Change • Human + AI
Perspective
I look at performance across the organization.
Sales, costs, operations, people, accountability and decision making all affect each other. That’s why I don’t look for simple answers inside one function.
About
Responsibility doesn’t stop at one department.
I’ve worked as a CEO and in C suite roles with responsibility across the organization, including P&L, growth, sales, operations and teams. I’ve led business model transformations, structural changes and new growth directions.
When results are off, I look for where the company is really losing money, time or control. Sometimes the source is cost, sometimes accountability is poorly divided, sometimes decisions are made too late or without enough information, and sometimes the organization simply grew faster than the way it operates.
I work at executive level and stay close to execution. I can work on the direction of the company, but I’m equally comfortable going into numbers, margins, processes, team structure and execution.
I treat technology and AI as part of how a company operates. I care about it when it improves results, decision quality, speed or business economics.
Experience
CEO and senior executive responsibility across the organization.
01
Accountability for results
P&L, priorities, costs, people, operations and sales.
02
Transformation and growth
Business model changes, structures and new growth directions.
03
Human + AI
AI in B2B sales, predictability and better use of organizational knowledge.
Beyond business
I create soaps from my own recipes and give candles a second life.
Selected projects
Different sectors. The same level of accountability.
01
SWPS University
A project focused on the role of leadership in digital transformation, including leadership models, real business cases and recommendations for leaders and organizations.
02
Fundacja Habitat
Operational risk consulting and crisis response coordination. International humanitarian response supporting 20,000 beneficiaries, cooperation with 15 partner organizations, $2 million in funding secured and operational process improvements.
03
Fundacja Joanny Radziwiłł
Fundraising consulting. Developing donation acquisition, digital communication and a sustainable fundraising framework to support the foundation’s long-term social programs.
04
B2B orthodontic distribution
Direct work with the Management Board on strengthening and developing sales. Building and developing the sales team, designing a sales process around the way B2B customers buy, customer segmentation, pipeline, Salesforce, customer reactivation, onboarding and practical use of AI tools in sales.
05
HoReCa and event catering
Direct work with the Management Board on sales growth and market development. Building and developing the sales team, designing a sales process around the way B2B customers buy, pipeline, forecasting, corporate offer development, regional expansion and practical use of AI tools in sales.
06 · INTERIM
HVAC and data center liquid cooling
Interim engagement for a provider of liquid cooling systems for high-performance data centers. Developed the B2B sales strategy, designed the end-to-end sales process, segmented customers and built a sales team focused on direct and partner channels. Organized customer coverage across 66 countries.
07 · INTERIM
B2B and B2C telecommunications
Interim engagement for a telecommunications operator providing modern communications systems to business and consumer customers. Developed the sales strategy, designed the end-to-end sales process, segmented customers and built a sales team focused on direct and partner channels.
LinkedIn recommendations
What people say about working with me
“Katarzyna is one of the business world’s truly great deal makers and technologists, easily on par with the best senior executives I have engaged with.”
Edward Strycharczuk
“Katarzyna is a highly respected executive in Poland, with an impressive background at some of the biggest names in technology, local or international players.”
Titus Grecescu
“She is a strong manager fully oriented on company goals and open for contacts with external business partners.”
Wiktor Doktór
“Kasia is a very experienced and effective sales manager. Very energetic, well organized, she really knows how to open the door to big, difficult accounts and how to manage them.”
Jakub Roguski
“Work with Katarzyna was always clear and constructive thanks to her ability to see things this way. Any issues when lead by her proceeded smoothly to a successful completion.”
Beata Domino
More recommendations
“Katarzyna is a well seasoned executive with strong business acumen and great team management skills.”
Agnieszka Ert Eberdt
“Katarzyna has always created a great atmosphere of cooperation as a good team player, she is communicative and a natural leader.”
Andrew Boloczko
Scope
What I do
01
Organization and P&L leadership
I take responsibility for results, priorities, costs, people and how the company operates.
02
Growth and sales
I work on sales structure, customer segmentation, pipeline, forecasting and team accountability.
03
Operations and change
I organize processes, roles and accountability. I look for where the company is losing time, money or pace.
04
Human + AI
I use AI where it shortens work, improves decisions, lowers cost or lets the business do more without adding more people.
Books
Two different worlds. One author.
B2B SALES / AI
Human + AI. A New Operating Model for B2B Sales
A book about redesigning B2B sales around customer behavior, data quality and the division of work between people and technology.
Contact
Email me.
If you’d like to discuss working together, email me directly.
